Hey everyone, look! We launched a new brand campaign for KINKY® Liqueur. (Don’t pretend you didn’t know our boozery would eventually payoff. What some call debauchery, we call research and insight.)

Hey everyone, look! We launched a new brand campaign for KINKY® Liqueur. (Don’t pretend you didn’t know our boozery would eventually payoff. What some call debauchery, we call research and insight.)

The liquor industry spends over $125 million in advertising a year. So how do you create a brand that gets noticed, doesn’t include Diddy and stays away from weird-whisper-lady-scotch territory (what the bleep is she saying anyway)? Easy, make it pretty. And with the...