Kinky Liqueur

Reinventing girls night out (or in)

Kinky Liqueur was performing well with distribution, but needed a brand overhaul to more effectively engage its female audience sweet spot. Fame leveraged consumer insights to define the brand’s position, then developed a targeted regional connection plan that integrated style, fashion and entertainment channels – the sweet spot for our flavored-vodka-loving female audience.

On the heels of a successful launch for Kinky Pink (Kinky Boots Broadway tie-in and all), Johnson Brothers re-engaged Fame to assist with launching two more flavors. We channeled our inner frou-frou cocktail fan, spinning them into a series of color stories. Each has a hint of wide-eyed retro glam – all unified by a single theme. Obsessive adoration for the drink. (Cheers.)

PR Tie-In

Pandora Channel

Results

  • Kinky Pink New York market sales increased 100%
  • Secured incremental off-premise space
  • Achieved over 45 million impressions to date via print, online, social media sites, Facebook ads and Pandora radio
  • Facebook likes almost doubled in six months

Rebranding a
much-loved burger

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