Ditching the formulaic approach for a uniquely branded experience people feel personally attached to.

Aspiring to become the destination burger joint of the Upper Midwest despite competition from established icons and national chains, single-store brand MyBurger came to Fame with an ambitious growth goal and small, but fiercely loyal brand following.

Armed with valuable feedback from these zealots, Fame honed the brand essence, capturing locals’ love for the food and experience at the single Skyway location. We then parlayed that into a new identity and scalable environment designed to endear the brand to consumers in the crowded fast-casual category. From to-go boxes and unexpected finishes, to social channels and even a food truck, Fame gave MyBurger a uniquely ownable new voice and exceptionally memorable, meaningful localized customer experience.


  • Almost unheard of with new market entries, MyBurger reached the goal of $1,000,000 in sales by the end of the first year and achieved break-even and profitability status within six months.

Putting a new spin on a behind
the scenes brand

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