Leadership

LYNNE ROBERTSON

CEO, Owner

A proven force in the industry, Lynne made headlines in May 2015, with her leap from President/CEO of Fame, to Owner. She purchased the agency from Omnicom, shedding the traditional agency model for a renewed focus on everywhere-all-the-time retail.

Prior to Fame, Lynne was VP/Management Supervisor at Campbell Mithun, where she also served as director of KidCom, one of the top three youth marketing agencies in the world. She has orchestrated hundreds of national campaigns for blue chip, retail and packaged goods marketers across all channels including Target, Dreamworks, IMG, General Mills, St. Jude and Time Warner Cable. Her work has been recognized and awarded by Effie International, HOW International and the International Retail Design Institute. 

In 2011 she received the AdFed Silver award for her contributions to the Advertising industry, and has been named a Who’s Who in Shopper Marketing 3 years running. She was also tapped as a 2014 Women in Business Honoree by the MSP Business Journal, and featured as the Minneapolis Egotist’s June 2015 Madwoman of the Month.
 
She is a member of The Hub Braintrust, an honorary AdFed Board member and Vice President of the Twin Cities Retail Design Institute. She has served on numerous industry panels for the Retail Advertising and Marketing Association, Shopper Insights and is an Institute Faculty Member of The Path to Purchase Institute. She is also a frequent speaker on the topic of retail design and brand experience. As her home life is currently a revolving door of teens and twenty-somethings, she occasionally moonlights as a pseudo-anthropologist. We won’t share all her findings, but we’ve heard the words ‘endearingly confounding’ more than once.

MEGAN HANSON

VP, Managing Director

In addition to heading up operations and financial management to keep the agency clicking on all cylinders, Megan currently serves as Fame’s frontline for business development. Adept at articulating Fame’s knack for creating more meaningful connections between brands and consumers, her passion lies in identifying and pursuing opportunities to connect Fame with clients in need of a strategic partnership to bring their brand to life across all touch points.

Megan launched her tenure at Fame fully immersed in Target seasonal and licensing partnerships like Domo Halloween, Hulk and Speed Racer before transitioning to a multi-year stint managing Select Comfort, Best Buy and the Time Warner Cable account, which her team was able to expand 10-fold in just 3 years, winning Shopper Marketing’s Store of the Future kudos for the NYC flagship.

Before joining Fame, Megan was already well accustomed to the competitive retail environment, thanks to Reggie-winning work for Dunkin Donuts, and experience on Sargento, Old Home Foods, Schwans, Au Bon Pain and Serta. Her diverse background also includes General Mills, Hewlett Packard Enterprises, Sally Beauty, Aramark and US Bank. We have discussed amongst ourselves and decided she was most certainly either a Highlander or Viking woman in a former life, given her relentless drive, relish for embracing the unknown and seemingly zero need for sleep.

David Richardson

Executive Creative Director

David is not only a brilliant originator, but also an avid admirer and consumer of great design, with a deep appreciation for its influence and impact. He’s wired to think big and broadly while still finding inspiration in the nuance of beautifully-finessed typography.

He’s a headliner in the creative credits for breakthrough national campaigns on everything from fashion to fast food, and has mastered the art of long-form digital content and compelling social engagement. His work for Target and Budweiser Beer includes three consecutive efforts named Interactive Campaign of the Year by Ad Age and Creativity Magazine. His experience also includes Payless Shoes, P.F. Chang’s, Pei Wei, Airwalk, American Eagle, NY&CO, The Fresh Air Fund NYC and award winners for the Partnership for Drug Free America.

Additionally, he’s received accolades from the Clios, The One Show, British Design and Art Direction, Communication Arts, ID Magazine, HOW Design International, AIGA, Graphis, Type Directors Club, Creativity’s Best Interactive Work and Ad Age’s Top Ten Best Interactive Campaigns – and his work is featured in the AICP/MOMA Permanent Collection. Though highly regarded in his field, let the record state he does still get the occasional eye roll from his daughters.

YVES ROUX

VP, Creative Director (Design)

A wellspring of ideas fueled by curiosity, Yves is a thinking-man’s creative. His strategic experience spans consumer, retail and corporate design – although he points to his bespoke mini-golf hole at the Walker Sculpture Garden as a career highlight. In addition to being admired by the putter-swinging art-golf crowd, his work has been featured in leading award annuals from Graphis and Communication Arts to AIGA and the One Show. A deliberate thinker and self-described ‘problem detangler,’ Yves has assumed creative leadership on several leading national brands, including Hormel, Freschetta, Red Baron, Wisconsin Milk Marketing Board, The Pillsbury Company, Land O Lakes and 3M.

His work includes brand identity and package design for Jennie’O Turkey and Target’s Sutton & Dodge, and store design for MyBurger and 16 Handles frozen yogurt, in addition to in-store, promotional marketing and corporate lobby design for SuperValu. Prior to Fame, he held senior creative positions at Campbell Mithun, Rapp Collins and BBDO Minneapolis. His proudest recent accomplishment? Designing/building a hen house that’s like 10 times nicer than our parents’ basement (where, yes, some of us currently reside – temporarily of course).

JULIE FEYERER

VP, Creative Director (Copy)

A creative visionary with a heart for endearing brands to consumers, Julie was a key player on the brand re-launch team for local favorite and award show darling, MyBurger. A HOW International Best of Show / Outstanding Achievement Winner, the project was also lauded by the AIGA, The Show, Hub Magazine, Marcom Awards, Communication Arts and featured in the Retail Design Institute Stores of the Year hardcover, vol. 19.

In addition to her role as creator and keeper of Fame’s brand voice, she has written for brands from big to boutique – including Target, SuperValu, MinuteClinic, Kinky Liqueur, Fly Feet Running, Black Stack Brewery, Regency Beauty Institute, Select Comfort and Time Warner Cable.

Prior to Fame, she served as Creative Director on United Airlines at Frankel/ARC Worldwide in Chicago, focusing on campaigns for celebrity chefs, national sports and event sponsorships, and international route launches. She hopes her personal struggle with travel addiction will someday make for a semi-entertaining series of short stories for people with nothing better to read. Until then, she continues to sign her paychecks directly over to the airlines and Airbnb hosts gracious enough to forgive her lack of fluency in any second language besides charades.

Jen Sheeler

Creative Director

We call Jen a Retailist, code for Maven of All Things Merchandised (instead of using the acronym, which is admittedly clunky). She has a resume rich with department store, drugstore, convenience store and mass merchandise experience (let’s hear it for Hardlines B), in addition to brand development, environment and experience design.

Her background includes stints on both the client and agency side, and multiple jaunts to production vendors in fascinating, middle-of-nowhere regions of China. Her diverse, award-winning portfolio encompasses branding, environments and product design for category leaders like Target, Walgreens, Sally Beauty, Fly Feet Running, Hewlett Packard Enterprises, Time Warner Cable, 3M, General Mills, Brides Magazine and The Knot. Her awards list is lengthy, starring kudos from Print Celebrates Design, HOW Magazine Best In Show, AIGA, Print Magazine, Graphis and 50 Books/50 Covers among others.

In addition to her affinity for collage-y layers, insistence on the occasional vintage typeface and hoarding of screen print ‘mistakes,’ she’s also known around these here parts for killer reco’s on period dramas. So. Many. Pets. And valuable life lessons, like how applying purple hair color is a task best left to the pros.

TY KENDIG

Director of Account Management

An agile thinker and proactive client partner, Ty has worked with thriving global brands across a broad range of industries. As a result of his open-minded, solution-oriented approach, much of the work he has shepherded and championed has earned kudos from the biggies: Cannes Lions, One Show, Clios, D&AD and seven (7!) Effies.   

Ty led the Ogilvy IBM team best known for telling the story of Watson, the super computer that trounced the world’s best Jeopardy! players. The award-winning effort ushered in our current era of AI to the tune of 70% unaided awareness – and scored Watson the Webby’s ‘Person of the Year Award.’ At BBH, he headed up teams for Miller Light and Coca-Cola, earning a coveted One Show pencil for returning the Sprite brand to growth. And at Wieden+Kennedy, he helped keep Nike relevant within NYC’s youth culture, and got to call Bono a client.

Somewhere along the way, he even helped launch a creative startup. A New York transplant and aspiring Anthony Bourdain, he’s often accused of over-seasoning (psychoanalyze that tidbit as you wish). He also claims to have once been a jazz trumpet player. We’ve yet to demand video proof from his mom, but fyi, Ty – we have her number.