Leadership

LYNNE ROBERTSON

CEO, Owner

A proven force in the industry, Lynne made headlines in May 2015, with her leap from President/CEO of Fame, to Owner. She purchased the agency from Omnicom, shedding the traditional agency model for a renewed focus on everywhere-all-the-time retail.

Prior to Fame, Lynne was VP/Management Supervisor at Campbell Mithun, where she also served as director of KidCom, one of the top three youth marketing agencies in the world. She has orchestrated hundreds of national campaigns for blue chip, retail and packaged goods marketers across all channels including Target, Dreamworks, IMG, General Mills, St. Jude and Time Warner Cable. Her work has been recognized and awarded by Effie International, HOW International and the International Retail Design Institute.

In 2011 she received the AdFed Silver award for her contributions to the Advertising industry, and has been named a Who’s Who in Shopper Marketing 3 years running. She was also tapped as a 2014 Women in Business Honoree by the MSP Business Journal, and featured as the Minneapolis Egotist’s June 2015 Madwoman of the Month.

She is a member of The Hub Braintrust, an honorary AdFed Board member and Vice President of the Twin Cities Retail Design Institute. She has served on numerous industry panels for the Retail Advertising and Marketing Association, Shopper Insights and is an Institute Faculty Member of The Path to Purchase Institute. She is also a frequent speaker on the topic of retail design and brand experience. As her home life is currently a revolving door of teens and twenty-somethings, she occasionally moonlights as a pseudo-anthropologist. We won’t share all her findings, but we’ve heard the words ‘endearingly confounding’ more than once.

MIKE FETROW

Executive Creative Director

Do not be fooled by his low-key demeanor and collaborative style. Mike Fetrow is a force to be reckoned with. Allow us to explain. First off, he’s done it all. Like ALL-all. From inspiring and creating award-winning work, to running his own shop (twice), to circumnavigating the globe in search of windy, remote roads to for a race-inspired car launch – to co-founding The Shirt Show, a fundraiser for the Free Arts of Minnesota. Not bad for a guy who went to art school on a whim.

Shy away from challenge, he does not. He has a gutsy ‘fear no failure’ approach and is convinced creativity can solve literally anything. (Feel free to try him on that.) A reinventor at heart, he has been called upon by both Colle + McVoy and Olson as the catalyst to transform their agency culture and creative product. And he clearly knows how to get results, as proven by sheer quantity of Effies alone. (Immmpressive.)

In addition to creative leadership roles at the previously named agencies, he’s served at Fallon and Space 150 here in town, as well as Saatchi in San Francisco. His client experience encompasses everything from the NFL to a resort community in Belize, to biggies that start with the word General, as in Mills and Motors. And trust us when we say his awards list is too lengthy to insert here, but if you ask him, he’ll be happy to rattle off a few highlights.

Despite all his accomplishments, he still has dreams. A State Fair-flavored Jelly Belly assortment happens to be a list-topper – as well as finding a distribution channel for his self-proclaimed ‘delicious’ deviled eggs, which we cannot in good faith vouch for until he actually whips us up a batch. We’re waaaiiiiit-ing.

JULIE FEYERER

VP, Creative Director (Copy)

A creative visionary with a heart for endearing brands to consumers, Julie was a key player on the brand re-launch team for local favorite and award show darling, MyBurger. A HOW International Best of Show / Outstanding Achievement Winner, the project was also lauded by the AIGA, The Show, Hub Magazine, Marcom Awards, Communication Arts and featured in the Retail Design Institute Stores of the Year hardcover, vol. 19.

In addition to her role as creator and keeper of Fame’s brand voice, she has written for brands from big to boutique – including Target, SuperValu, MinuteClinic, Kinky Liqueur, Fly Feet Running, Black Stack Brewery, Regency Beauty Institute, Select Comfort and Time Warner Cable.

Prior to Fame, she served as Creative Director on United Airlines at Frankel/ARC Worldwide in Chicago, focusing on campaigns for celebrity chefs, national sports and event sponsorships, and international route launches. She hopes her personal struggle with travel addiction will someday make for a semi-entertaining series of short stories for people with nothing better to read. Until then, she continues to sign her paychecks directly over to the airlines and Airbnb hosts gracious enough to forgive her lack of fluency in any second language besides charades.

Marie Corcoran

Director of Account Management

After nearly 20 years on Madison Avenue leading complex global brands from cosmetics to the cable industry, Marie currently heads up all aspects of client management for Fame. Her contributions on Maybelline’s US and Asia business resulted in numerous best-selling brands, New York Fashion Week partnerships and a brand integration with Candace Bushnell, the genius behind Sex & The City. She helped take Essie from salon-only to a #1 mass retail label, elevated Goody to become a more aspirational beauty brand and launched the #1 Spin Pin, Goody Heat and L’Oreal’s INOA professional hair color for salons.

Prior to her beauty experience, Marie led branding and advertising campaigns for Fortune 500 technology brands including Honeywell International, Panasonic and Lexmark. She was a founding partner of OceanGroup, where she led all major accounts including Carpet One, the nation’s largest flooring retailer. And prior to that, she championed the finer qualities of Frank’s RedHot sauce and French’s Mustard at her first foray into the biz.

Marie is a member of the North Leadership Council, has served as the Interpublic Group’s Co-chair for the Women’s Leadership Network, and has been recognized with Leadership and Diversity & Inclusion awards. She is currently in the throes of launching the first-ever mentorship program with Minneapolis MadWomen, where her mentees would be fools to not get freebie tips in her other areas of expertise: rifle-twirling, trapeze-flying, saxophone playing and southeast Asia-navigating to name a few. (Please contact her directly for the rest of the list. It’s impressive.)