Becoming top-of-mind in a behind-the-scenes industry
To develop a compelling, authentic brand strategy for King Solutions, Fame surveyed the competitive landscape, and gathered insights from loyal customers and key internal stakeholders. King’s personal service and customized solutions stood out as the key differentiators, becoming the core of the brand positioning and essence.
Inspired by King employees’ energetic, personable, eager-to-serve approach to customer relationships, Fame created an identity that features a lighthearted voice and vivid color scheme – a rarity in transportation logistics. From friendly business cards and conversational direct mail pieces, to a brand mark and environmental graphics that nod to King’s business, values and heritage, Fame brought humanity and approachability to a traditionally faceless industry.
The brand was phenomenally well-received by customers:
- 100% increase in requests from prospective customers via info@king
- Multiple significant new projects from prospects
- Web/unique visits +10%
- Web/overall visits +25%
- Facebook likes +246%
- LinkedIn followers +77%
- Twitter followers +320%